The ETF BILD Project is the catalyst for discussions on the most pressing issues faced by the business leaders of the exchange traded fund industry. Operating at the intersection of academic research and actionable business leadership, we are focused on the business insights, leadership and discussion of the ETF industry.

ETF BILD is an on-going and open discussion on the most timely topics and issues facing the leaders and decision makers of the ETF industry. The ETF BILD Project focuses on how leaders are solving problems, employing business and operational strategies, outlook for the marketplace and lessons learned throughout their process.


John Jacobs

John Jacobs is a New York City/Washington, D.C. based senior business leader and the former CMO of NASDAQ, an S&P 500 company. Mr. Jacobs currently serves as Founder and CEO of Q3 Advisors, LLC and as the Distinguished Policy Fellow and Executive Director of the Center for Financial Markets and Policy at the McDonough School of Business at Georgetown University. He most recently served as Senior Advisor and principal consultant to NASDAQ’s CEO, President, and the Executive Vice President of Global Information Services (GIS). In this role, he is responsible for reviewing potential opportunities in the index and data business, and supporting product and business development efforts.

Mr. Jacobs comes from a strong leadership background and has served NASDAQ in a variety of positions, starting his career with the firm in 1983. Most recently, John worked as the EVP of Global Information Services from 2013 to 2015. In this role, he guided the global development, marketing, and launch of index and data products. John achieved significant revenue growth as EVP, with a 57.2% inc

Richard Keary

Richard Keary, Principal/Founder of Global ETF Advisors, has over 25 years of experience in the financial services industry as a stock exchange executive, institutional block trader, and independent management consultant. Mr. Keary created Global ETF Advisors in March of 2009 to promote the growth of ETFs globally and to provide services to various businesses and entrepreneurs looking to create financial product-based entities. Global ETF Advisors maintains a diverse client base that includes stock exchanges, investment managers, indexers and entrepreneurial start-ups.

Prior to launching Global ETF Advisors, Mr. Keary was Managing Director of Capital Markets where he built NASDAQ's ETF listing business. He was responsible for all aspects of the listing process for ETFs and provided trading, marketing, regulatory and distribution expertise. Prior to joining NASDAQ, Richard was SVP and Head of Trading for Ladenburg Thalmann in New York. Earlier in his career, he held various positions as an equity block trader and institutional sales trader.

Justin Meise

A seasoned and versatile public relations consultant, Justin has provided strategic communications counsel to a diverse range of financial organizations from niche players to household names like Citibank, Merrill Lynch, Prudential Securities, iShares, BNY Mellon’s Pershing division and most recently FTSE Russell.

Over his 20 year career, Justin has established an impressive track record for designing and managing successful programs to promote products, services and transform brands for many B2C and B2B companies.

Justin holds a Bachelor of Arts, English Literature from Marist College and taught English while earning his Master of Arts, Liberal Studies at Fordham University. He regularly lectures at Marist College, working with the advanced communications classes on the evaluation of best practices in public relations. An avid, instrument rated pilot, Justin also lectures on marketing and communications at Dutchess Community College, working with the Aviation Science program.

Bibb Strench

Bibb is a partner in Thompson Hine's Corporate Transactions & Securities practice group. He focuses on exchange-traded funds (ETFs), closed-end funds, mutual funds and investment advisers. Bibb provides advice on regulatory, compliance, entity formation, auditor independence, corporate governance and other issues related to the operation of the aforementioned businesses. He has experience with unique fund structures including funds with alternative investment strategies, faith-based restrictions and multi-tier levels.

Bibb began his career as a staff attorney in the Division of Investment Management of the U.S. Securities and Exchange Commission, where he was principally responsible for granting exemptive orders and responding to no-action and interpretive requests under the Investment Company Act of 1940 and Investment Advisers Act of 1940. He has argued 1940 Act issues in federal and state courts, including the landmark mutual fund independent director case, Yacktman v. Carson, et al, and participated in the development of the Uniform Statutory Trust Entity Act.